Nikki Beach Miami Beach is known for its “Endless Summer” aesthetic and LoveShackFancy, a New York City-based lifestyle brand, pairs well with the theme. The two flawlessly merged on January 29th and January 30th when Nikki Beach hosted the brand’s dreamy trunk show. The show highlighted LoveShackFancy’s whimsical ready-to-wear collection.
Since the highly sought-after brand does not have a location in Miami, well-heeled locals got to experience the floral-and-pastel apparel for themselves during this exclusive trunk show. Through its Lifestyle Division, Nikki Beach was pleased to showcase its long-term relationship with LoveShackFancy.
LoveShackFancy is made for the woman who is unabashedly feminine, ethereal and enchanted by history and vintage style. The brand’s collection spans women’s dresses, tops, bottoms, swimwear, kids, bridal, accessories, and home. Dovetailing perfectly with Nikki Beach’s “Celebration of Life” philosophy, the LoveShackFancy customer is an adventure seeker, a dreamer and a true romantic whose clothes are mementos and a connection to the past. You’ll find her equally at ease twirling under the moonlight as letting the sun dry her skin on the beach.
Fittingly, the first day of the trunk show was part of Nikki Beach’s “Rosé Saturdays” event, with rosé-themed specials and activations. Rosé Saturdays pay homage to the Côte d’Azur chic ambiance Nikki Beach is known for.
loveshackfancy.com